This policy explains what personal data WorthCheckr collects, why, and the choices and rights you have. We collect as little as we can.
Last updated: October 16, 2026
Plain-English summary: we don’t sell your data. We use cookies for basic analytics and affiliate tracking only with your consent where the law requires it. If you contact us or join our newsletter, we use your details only for that purpose.
Who we are
WorthCheckr (worthcheckr.com) is operated by WorthCheckr. For the purposes of the UK GDPR and EU GDPR, we are the data controller. Contact: worthcheckr@gmail.com.
Information we collect
Information you give us
- Contact form and email: your name, email address and message.
- Newsletter: your email address and, if you choose, your first name.
- Comments (if enabled): your name, email address and comment.
Information collected automatically
- Server logs: IP address, browser type, pages requested and time of visit, kept by our hosting provider for security and troubleshooting.
- Analytics (with consent where required): pages visited, approximate location, device and how you arrived, collected via Google Analytics 4 using cookies. IP addresses are not stored by GA4.
- Affiliate cookies: when you click a link to a retailer, that retailer (e.g. Amazon) may set cookies to record that you came from WorthCheckr. These are set on the retailer’s site and governed by its privacy policy.
See our Cookie Policy for details of the cookies we use.
How we use your information
| Purpose | Data | Legal basis (UK/EU GDPR) |
|---|---|---|
| Reply to your message | Name, email, message | Legitimate interests |
| Send the newsletter | Email, first name | Consent (unsubscribe anytime) |
| Understand how the site is used and improve it | Analytics data | Consent |
| Keep the site secure and working | Server logs | Legitimate interests |
| Earn affiliate commissions | Affiliate cookie data (held by retailers) | Consent / retailer’s own basis |
Who we share it with
We don’t sell or rent your personal information. We share it only with service providers who help us run the site, under contracts that require them to protect it:
- Hosting: Hostinger (website hosting and server logs).
- Analytics: Google LLC (Google Analytics 4).
- Email: our newsletter provider and our email host.
- Retailers and affiliate networks such as Amazon, which receive information when you click an affiliate link.
We may also disclose information if required by law or to protect our rights.
International transfers
Some providers process data outside the UK and EEA, including in the United States. Where they do, transfers are protected by appropriate safeguards such as the UK/EU Standard Contractual Clauses or the EU–US and UK–US Data Privacy Framework.
How long we keep it
- Contact messages: up to 24 months, then deleted.
- Newsletter data: until you unsubscribe.
- Analytics data: 14 months (GA4 retention setting).
- Server logs: as set by our host, typically up to 30 days.
Your rights (UK & EU)
You can ask to access, correct, delete or receive a copy of your data, object to or restrict how we use it, and withdraw consent at any time. You also have the right to complain to the UK Information Commissioner’s Office (ico.org.uk) or your local data protection authority.
Your rights (California & other US states)
If you live in California or another US state with a privacy law, you have the right to know what personal information we collect, to request deletion or correction, and to opt out of the “sale” or “sharing” of personal information. We do not sell personal information. Some analytics and affiliate cookies may count as “sharing” for cross-context advertising under the CCPA/CPRA — you can opt out at any time through the cookie settings link in our footer, and we honour Global Privacy Control (GPC) signals. We will not discriminate against you for exercising your rights.
How to exercise your rights
Email worthcheckr@gmail.com. We’ll respond within one month (UK/EU) or 45 days (US), and may need to verify your identity first.
Children
WorthCheckr is not directed at children under 16, and we do not knowingly collect their personal information.
Security
The site is served over HTTPS, and we limit access to personal data to people who need it. No method of transmission is completely secure, but we take reasonable steps to protect your information.
Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top shows when it was last changed.
Contact
Questions about this policy? Email worthcheckr@gmail.com or use our contact page.